When it comes to PR blunders, no other industry has experienced huge ones like the tech sector. Here are 5 biggies we can all hopefully learn from.
There’s an old saying that “sex sells”. Recently, a mining executive made this declaration when defending a highly controversial video he approved. It’s not getting the response he wanted.
It’s funny how things go full circle. 27 years ago, I walked through the front door of my residence apartment at Canadore College in North Bay, Ontario — and a gregarious wall of a man […]
Former journalist Dan Lyons wrote a scathing book about the tech sector based on his experiences. But, is his experience the exception or the rule? Is he to blame for not doing his research before taking the job to see if it was a good fit? Anyone thinking about jumping to tech should read this blog first.
Your phone rings. It’s a reporter. They want to interview you as an expert – an incredible opportunity. But, you’re not ready and you’re panicking. This post will help you prepare in less than two hours. Buckle up.
Many people don’t know the difference between a columnist and a reporter. Well, if you plan on attacking a newspaper over its coverage, you better know what you’re talking about to avoid looking like an idiot.
Earned media coverage is often the forgotten part of a corporate marketing strategy — despite being the most effective in reaching core audiences.
Giving a client a gift can be a tricky experience. Are gifts are allowed at the company? If so, what are the limits? You want to avoid an awkward moment. This article outlines some tips to do just that.
Napoleon said “Never Interfere With an Enemy While He’s in the Process of Destroying Himself.” That’s what Uber is doing with the taxi industry as we recently saw in Toronto.
The “World Whisky of the Year” Award was handed out this week and the media ate it up and gave it lots of ink and airtime. But, what if I told you this award was just one man and his personal taste?