Earned media coverage is often the forgotten part of a corporate marketing strategy — despite being the most effective in reaching core audiences.
Small businesses want media coverage but don’t know how. Local news is short-staffed and looking for story ideas. This blog post brings them together.
Giving a client a gift can be a tricky experience. Are gifts are allowed at the company? If so, what are the limits? You want to avoid an awkward moment. This article outlines some tips to do just that.
Napoleon said “Never Interfere With an Enemy While He’s in the Process of Destroying Himself.” That’s what Uber is doing with the taxi industry as we recently saw in Toronto.
2015 was certainly a busy year when it comes to public relations challenges around the world. Here’s a look at some of the more memorable ones.
From the staff Christmas party to the shopping mall, there are many potential reputation risks out there during the holidays. Here are three of the biggest threats and how to combat them.
The “World Whisky of the Year” Award was handed out this week and the media ate it up and gave it lots of ink and airtime. But, what if I told you this award was just one man and his personal taste?
There are about 50% fewer journalists today compared with 25 years ago — with more jobs disappearing by the week. Has journalism crossed the tipping point. Can it be saved?
You see that middle-aged woman sitting in front of you at the coffee shop? She’s a reporter. Maybe not for a newspaper. But, she has an iPhone that records and 800 followers on Twitter.
It’s easy to communicate when you’re winning. But, how you deal with the media after a loss is the true test for journalists — especially in politics.