Donald Trump is authentic. What you see is what you get. Forget his bad qualities — what can leaders learn about communicating authentically when authenticity = credibility? This blog examines that issue.
When it comes to PR blunders, no other industry has experienced huge ones like the tech sector. Here are 5 biggies we can all hopefully learn from.
We could have moved anywhere with our business — but we chose the Waterloo Region. I’m not a programmer and don’t own a tech company. You see, this area may be rooted in tech but it’s much more than that. It may be the best kept secret in Canada. Read on…
What kind of leaders connect with you? Which ones don’t? In many cases, you don’t know why. It most often has to do with communications style and the use of inclusive words.
Former journalist Dan Lyons wrote a scathing book about the tech sector based on his experiences. But, is his experience the exception or the rule? Is he to blame for not doing his research before taking the job to see if it was a good fit? Anyone thinking about jumping to tech should read this blog first.
Your phone rings. It’s a reporter. They want to interview you as an expert – an incredible opportunity. But, you’re not ready and you’re panicking. This post will help you prepare in less than two hours. Buckle up.
Earned media coverage is often the forgotten part of a corporate marketing strategy — despite being the most effective in reaching core audiences.
Small businesses want media coverage but don’t know how. Local news is short-staffed and looking for story ideas. This blog post brings them together.
Napoleon said “Never Interfere With an Enemy While He’s in the Process of Destroying Himself.” That’s what Uber is doing with the taxi industry as we recently saw in Toronto.