There’s an old saying that “sex sells”. Recently, a mining executive made this declaration when defending a highly controversial video he approved. It’s not getting the response he wanted.
Former journalist Dan Lyons wrote a scathing book about the tech sector based on his experiences. But, is his experience the exception or the rule? Is he to blame for not doing his research before taking the job to see if it was a good fit? Anyone thinking about jumping to tech should read this blog first.
Before Kanye, Eminem, Taylor Swift, Steve Jobs and Twitter — there was Robert Burns. A lyrical assassin. Poet. Romantic. Rabble rouser.
Earned media coverage is often the forgotten part of a corporate marketing strategy — despite being the most effective in reaching core audiences.
Small businesses want media coverage but don’t know how. Local news is short-staffed and looking for story ideas. This blog post brings them together.
Giving a client a gift can be a tricky experience. Are gifts are allowed at the company? If so, what are the limits? You want to avoid an awkward moment. This article outlines some tips to do just that.
Napoleon said “Never Interfere With an Enemy While He’s in the Process of Destroying Himself.” That’s what Uber is doing with the taxi industry as we recently saw in Toronto.