Donald Trump is authentic. What you see is what you get. Forget his bad qualities — what can leaders learn about communicating authentically when authenticity = credibility? This blog examines that issue.
There’s an old saying that “sex sells”. Recently, a mining executive made this declaration when defending a highly controversial video he approved. It’s not getting the response he wanted.
Earned media coverage is often the forgotten part of a corporate marketing strategy — despite being the most effective in reaching core audiences.
Giving a client a gift can be a tricky experience. Are gifts are allowed at the company? If so, what are the limits? You want to avoid an awkward moment. This article outlines some tips to do just that.