Conway Fraser

Consultant and Founder in Waterloo Region, Ontario, Canada

Conway Fraser is an executive coach, communications strategist, bestselling author, and an award-winning former investigative journalist. He has vast executive-level experience high-stakes sectors like mining, tech, engineering, health care, politics, policing, defence and finance to name a few.

Conway is the co-founder of Fraser Torosay™, where he leads strategic communication and reputation management initiatives, adding next-level horsepower to leaders and companies in Canada, the U.S., Mexico, Australia and Europe.

Before evolving into entrepreneurship, Conway earned a wealth of experience from a nearly two-decade-long journalism career with the Canadian Broadcasting Corporation (CBC), highlighted by a number of journalism awards including the prestigious Gemini Award.

Conway's insight into issues management and crisis communications is shared in the Amazon bestseller he co-authored called 'Leaders Under Fire: The CEO's Survival Guide to Navigating Corporate Crisis'.

He is active in the charitable and non-profit community, whether it's sitting on Boards or providing hundreds of hours of pro bono communications support to organizations each year. His efforts were recognized in 2025 with a King Charles III Coronation Medal.

Work
- Fraser Torosay

Testimonials

I worked closely with Fraser Torosay in the areas of media training, message preparation, and crisis communications -- areas that are not native to mining professionals and our everyday responsibilities.... The added value is the fact that Conway isn't like other professional communicators -- he truly understands the mining sector and the challenges it faces in getting its message out in a positive manner.

Client

Conway is the best of the best – a true communications pro through and through. From his expert input on crisis communications planning, to coaching startup founders and corporate CEOs on speaking with media, handing sensitive topics and getting to the heart of a good news story – Conway does it all.... he’s always reliable, and always in your corner. There's no one else I'd trust or turn to in tough situations quite like Conway.

Client

Conway Fraser is the kind of advisor every tech-based company should have on its roster. Conway has the uncanny ability to take the most complicated processes and distill them down into clear, concise and effective messaging.... He is an advisor who approaches his clients with the kind of passion and vigour that you would expect from someone who actually has ownership in the company. He is highly recommended.

Client

I am confident saying that Conway is the best in the business....He is calm, articulate, inquisitive and committed to helping identify the real issue and executing a plan to resolve or manage the situation.

Client

Conway is an external perspective I can trust with even my most sensitive situations.

Client

Conway is a master of communication, he is able to distill subject matter to its essence and then prescribe the best strategy to achieve the desired outcomes. From the words chosen, to the tones used to communicate them, one can easily conceive of the successful alchemy. Many of my referrals have thanked me for recommending Conway.

Client

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