Former heavyweight boxing champion Mike Tyson famously used to say: “Everyone has a plan until they get hit.” Canadian Prime Minister Justin Trudeau — a serious boxing fan and amateur pugilist himself — has been […]
How Shooting Yourself In the Foot Can Save Your Ass in a PR Crisis
Google sat on the news of a massive data breach for seven months, apparently learning nothing from Facebook and Uber. There is much to learn from these cases when it comes to getting ahead of a negative story to protect the company and your own ass.
5 Communications Blunders You’re Making During A Job Interview
Job interviews are a lot like media interviews. You need to prepare for them – know your main message and get ready for the tough questions. This blog outlines the 5 major communications blunders people make during job interviews.
The Mooch, The Media & The Message
Anthony “The Mooch” Scaramucci isn’t the first person to be hired as a communications chief with no tangible experience or track record. It happens in the corporate and political world more than you think, putting reputations at risk every day.
So, You Want To Be A Politician?
So, you want to be a politician? Well, there are some things that aren’t in the brochure that you really should know before you take the plunge. Eyes wide open.
Ego, Tech and the ‘Bro’ Culture
Unchecked ego has been the downfall of many a man. And, it’s more pronounced in the tech sector where the ‘bro culture’ dominates. Is this a reputational problem for tech and what, if anything, does the resignation of Uber CEO Travis Kalanick say about it all?
Plain Language: An Innovative Solution That Will Change The World
When I first started working with tech companies a few years ago, I was sitting with a founder in Toronto having a conversation about the company’s goals moving forward. He spoke passionately for about ten […]
Donald Trump & The Fine Art of Authenticity
Donald Trump is authentic. What you see is what you get. Forget his bad qualities — what can leaders learn about communicating authentically when authenticity = credibility? This blog examines that issue.
Top 5 Tech PR Blunders of 2016
When it comes to PR blunders, no other industry has experienced huge ones like the tech sector. Here are 5 biggies we can all hopefully learn from.
White Noise: A New Era of Politicians Hijacking The News
It started with Rob Ford. Then it was Donald Trump. Now, it’s Kellie Leitch. These are politicians who have hijacked news cycles to reach audiences. Media owners love the clicks. Journalists hate being manipulated. Welcome to the latest trend in politics.
