Conway Fraser

Consultant and Founder in Waterloo Region, Ontario, Canada

When CEOs and executive teams in sectors like mining, tech, engineering and healthcare face high-stakes moments—from regulatory complexities and internal engagement challenges to public trust and client issues—they often turn to Conway Fraser. Recognized by clients as a "master of communication" and "the best in the business," Conway asks challenging questions and delivers clear-eyed strategy, calm leadership under pressure, and results-driven execution.

As co-founder of Fraser Torosay™, he leads strategic communication and reputation management initiatives across North America, Europe, and Australia. Conway helps organizations craft persuasive narratives that align stakeholders, protect their hard-earned reputation, and drive critical business outcomes. Crucially, he provides an objective 'truth to power' perspective often missing internally. This candid, direct approach—informed by over three decades of cross-sector experience observing what succeeds and fails—is tailored for senior leaders who value clarity and decisive action over internal noise and buzzwords.

Conway’s nearly 20 years as a Gemini Award-winning former investigative journalist underpin his ability to distill complex issues into compelling messages. He co-authored the Amazon bestseller, Leaders Under Fire: The CEO’s Survival Guide to Navigating Corporate Crisis, a playbook for executives facing reputational threats.

Deeply committed to community, Conway dedicates hundreds of hours annually to pro bono support for non-profits, work recognized with the King Charles III Coronation Medal. He is based in the Waterloo Region, Ontario, Canada.

Work
- Fraser Torosay

Testimonials

I worked closely with Fraser Torosay in the areas of media training, message preparation, and crisis communications -- areas that are not native to mining professionals and our everyday responsibilities.... The added value is the fact that Conway isn't like other professional communicators -- he truly understands the mining sector and the challenges it faces in getting its message out in a positive manner.

Client

Conway is the best of the best – a true communications pro through and through. From his expert input on crisis communications planning, to coaching startup founders and corporate CEOs on speaking with media, handing sensitive topics and getting to the heart of a good news story – Conway does it all.... he’s always reliable, and always in your corner. There's no one else I'd trust or turn to in tough situations quite like Conway.

Client

Conway Fraser is the kind of advisor every tech-based company should have on its roster. Conway has the uncanny ability to take the most complicated processes and distill them down into clear, concise and effective messaging.... He is an advisor who approaches his clients with the kind of passion and vigour that you would expect from someone who actually has ownership in the company. He is highly recommended.

Client

I am confident saying that Conway is the best in the business....He is calm, articulate, inquisitive and committed to helping identify the real issue and executing a plan to resolve or manage the situation.

Client

Conway is an external perspective I can trust with even my most sensitive situations.

Client

Conway is a master of communication, he is able to distill subject matter to its essence and then prescribe the best strategy to achieve the desired outcomes. From the words chosen, to the tones used to communicate them, one can easily conceive of the successful alchemy. Many of my referrals have thanked me for recommending Conway.

Client

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